Spot the oxymoron in the title? Original was left there because I am comparing Naked 1. Naked 2 looks really alike too, but I am not going through them today, do let me know if you want to know how to distinguish the Naked 2.
Anyway, let’s get to
the point… I was browsing on Gmarket and found someone selling the Urban Decay’s Naked 1 palette which was just $10 off the original cost of the real one. They looked so much like the real ones… I couldn’t tell at first impressions.But after much research, I came up with the tell tail signs of how to spot a fake.
I don’t have the fake one at hand, but images are from sites like ebay, gmarket, alibaba to do the comparisons with.
Tip #1:

The “R” on the Urban Decay goes much longer. The end of the tail of “R” should reach the start of the letter “B”. An illustration shows the real urban decay logo, I have drawn lines to show you how the R should look like.

The spine is also consistent with the logo.

Tip #2:

Brush is a dark chrome and it’s not as shiny as the fake one. Take note that this reddish color is closer to the Naked 2 brush.
Tip #3:
You can see the white tips runs way below. (sorry my brush was dirty), but you get the gist!
Tip #4: [EDIT May 30th 2012] This is no longer relevant, some real one has the direct printing as well [/EDIT]

I couldn’t find a picture to compare, but I remembered spotting at the fake one with gold printing directly to the velvet cover. The real one should have a sticker on top, not direct printing.
Tip #5:

As you can see, the names “Virgin” and “Sin” etc… don’t align to the center of the shadow cavity.
Tip #6:

Half baked is more champagne and not as shimmery than gold in the fake one, in fact, when you see the colors as a whole, the real ones have a lot of variation between the shimmery ones and the colors of the fake ones are just flat. Like Virgin is a flat shimmer, Sin is more shimmery, and Side car is extremely shimmery with specks of glitter. The fake one just have the same degree of shimmer.
For close up pictures, most retailers will use the real naked palette swatches to deceive you, just make sure you check back to their image of Half-Bake in the pan to their swatch, that it is definitely GOLD color. If the lighting is different, check the contrast with the other colors, for instance, the darkness of Buck and Half-baked has about the same degree of intensity and smog is very dark in the real one, but in the fake one, the half baked is significantly lighter than buck and same degrees of darkness with smog. Buck should be lighter than smog.
We have previous articles on the naked swatches, so do check back… if you have the sleek storm palette or the balm’s nude tude, you can also try to compare them from here:
Sleek storm vs Naked 1 Palette
Urban Decay Vs the balm’s Nude’Tude
FAKE-> colors look flat

REAL:


Tip #7:
If you are unlucky enough to have a fake one at hand, swatch the light colors ONCE. It will not be a vibrant as the real ones. The dark colors of the fake ones are quite the same as the real ones.

Tip #8:
This is one of the most obvious one, but different sources do have different packaging.

If they showed the one with the cardboard boxes (#1 & #2), they are definitely fake, but if they showed the #3 box, it looks exactly like the real one right? Revert to tip #1- #7.
Other tips:
Generally, if someone tells you it’s factory defect… IT’S A FAKE! NOT A DEFECT!
Avoid places like ebay, get the real ones through Sephora(or proper channels) or the main website. The fake ones are always just a couple of dollars cheaper than the real ones… so please don’t fall for it!
If retailer tells you that the images are taken by themselves, and there’s an inconsistency in the images. Like showing a naked palette with the 24/7 pencils instead of the brush, or showing
the product photo taken by Urban Decay. Do not trust.
If they say it’s special/limited edition, it’s fake. Naked 1 is in their permanent collection.
Avoid buying if they say there’s no primer potion, or not in original plastic packaging.
Additional photos of the fake ones:








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