L’Oreal Paris is kicking off a nationwide digital campaign that challenges women to stop faking it and to start getting real. The company swings the recently launched Voluminous False Fiber Lashes Mascara as its ambassador. Consumers can visit L’Oreal Paris’ Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes Mascara.
On a mission to reinvent the false lash look, L’Oreal Paris harnessed the power of a dual-fiber formula to take lashes from ordinary to outrageous with just a few sweeps. Strong says, “I am a self-proclaimed ‘Lashaholic’ and therefore demand a lot from mascara. With the right one you can get an entire eye look. Women – including many of my clients – love this product because it gives the look of false lashes applied by a professional with the swipe of a wand.” He continues, “The secret to dramatic eyes is not only the formula but also the brush – it keeps the lashes structured, sculpted and free of messy clumps.”
L’Oreal Paris Voluminous False Fiber Lashes is available now nationwide in US for a suggested retail price of $8.95.